We are not an Agency, we are a
What we do
We design bespoke approaches to client challenges which are grounded in the principles of design thinking.
Our posse specialises in Insight, Brand Strategy, Innovation and Capability Building
Our Values
As a posse, we’re united by our passion for:
Our work
We drive growth through innovation in FMCG, Healthcare, Retail and Financial Services.
Below are just some of the brands we have collaborated with over the years, give us a shout to hear what we made happen for them.
What Our Clients Say
Meet the Posse
Sarah Applebee, Founder
A seasoned innovator, Sarah has over £250m of product launches behind her. She combines the dogged determination of an entrepreneur with the commercial pragmatism of big business – always questioning “What would I do if it was my money?”. Sarah gets results and believes the best results are those which have a positive impact on the people and the world around her. She is proud to have launched a market-changing healthcare innovation, carved out the future of healthy snacking, and created a new retail experience to support women in China.
SJ Dowman, Founder
SJ has made a career out of being nosy, weaving her deep curiosity about people and what makes them tick into a varied career rooted in insight. She has trained over 500 people in insight and innovation skills globally, co-created Dettol’s most successful bar soap ever, revolutionised how Ministry of Sound create albums and worked with consumers and brand teams in 23 countries. What’s more, she has written so many top scoring product concepts that she has been given the nickname “Top Box”.