
We are not an Agency, we are a
What we do
Driving CLARITY
We cut through complexity to give crystal clear direction on what the problem is and how to solve it
Igniting CURIOUSITY
We inject outside-in inspiration through our diverse Posse of experts to challenge thinking and inspire fresh insights and ideas
Building STRENGTH
We unleash the innovation potential within your organisation via on-project insight and innovation training and innovation capability programmes
Finally, we are always AGILE
We are committed to working flexibly, iteratively and at pace to deliver results.
We design bespoke approaches to client challenges which are grounded in the principles of design thinking.
Our posse specialises in Insight, Brand Strategy, Innovation and Capability Building

Our Values
As a posse, we’re united by our passion for:

Our work
We drive growth through innovation in FMCG, Healthcare, Retail and Financial Services.
Below are just some of the brands we have collaborated with over the years, give us a shout to hear what we made happen for them.

Meet the Posse
We are a small team of senior level innovation specialists supported by a global network of expert collaborators. We curate bespoke project teams for every project, tapping into our posse of experts to power every project with specialist knowledge and diverse perspectives.
If you’d like to know more about how we work or wish to join our growing posse of expert collaborators, drop us a line at hello@posselondon.com
Sarah Applebee, Founder
A seasoned innovator, Sarah has over £250m of product launches behind her. She combines the dogged determination of an entrepreneur with the commercial pragmatism of big business – always questioning “What would I do if it was my money?”. Sarah gets results and believes the best results are those which have a positive impact on the people and the world around her. She is proud to have launched a market-changing healthcare innovation, carved out the future of healthy snacking, and created a new retail experience to support women in China.
SJ Dowman, Founder
SJ has made a career out of being nosy, weaving her deep curiosity about people and what makes them tick into a varied career rooted in insight. She has trained over 500 people in insight and innovation skills globally, co-created Dettol’s most successful bar soap ever, revolutionised how Ministry of Sound create albums and worked with consumers and brand teams in 23 countries. What’s more, she has written so many top scoring product concepts that she has been given the nickname “Top Box”.

Say hello
Interested in exploring how we can help your organisation drive growth through insight, innovation and capability building?
Or do you fancy joining our amazing posse of expert collaborators?
Give us a call on 07590 698121 (Sarah) or 07779 117080 (SJ) or email us at hello@posselondon.com
